In the May/June issue of Information Outlook, Peter Mulford of BTS points to the three W's framework as a tool to manage big data and turn it into insights. By asking who, what, and why, "the team will dramatically improve the odds of success by ensuring it is working on a problem the customer actually cares about." There's no doubt that big data is complex. Stay current in this rapidly growing field by earning a Certificate in Big Data <http://ischool.sjsu.edu/programs/certificate-big-data?utm_source=listservs&utm_medium=email&utm_campaign=BigData> from the San Jose State University School of Information. As a student in this *fully online program*, you will learn how to: - Apply data mining techniques and applications to web mining utilizing open source data mining and Hadoop based tools; - Visualize and present abstract information in order to formulate data-driven business strategies; - Translate big data into insights that are essential to gaining a competitive advantage in the market. Gain these skills and more in just two semesters, with courses starting in August. *This is the last week to get your application in before the deadline of July 1, 2016*. Please visit our website <http://ischool.sjsu.edu/programs/big-data-certificate/admissions-process?utm_source=listservs&utm_medium=email&utm_campaign=BigData> for admissions requirements and link to the online application. If you have any questions, please email me at hsuanwei.chen@sjsu.edu. Best regards, Michelle Chen, Ph.D. Assistant Professor, School of Information Program Coordinator, Certificate in Big Data San José State University One Washington Square, San José, CA 95192-0029 SJSU iSchool: ischool.sjsu.edu Certificate in Big Data: ischool.sjsu.edu/programs/certificate-big-data